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Presented By: U-M Industrial & Operations Engineering

LUNCH & LEARN: "Discovering the Keys to Engineering a Successful Digital Transformation Strategy" — Katie Horvath

Katie Horvath Katie Horvath
Katie Horvath
This event is open to all including U-M students, faculty, and staff.

Discovering the Keys to Engineering a Successful Digital Transformation Strategy

According to leading industry experts, 70% of digital transformation projects fail. Yet, companies successful with data-driven initiatives are realizing a 20-30% increase in customer satisfaction along with profit margins between 20-50%. So, what’s the secret to success? In this session we will discover the keys to successful digital transformation and how to harness the power of your data to increase customer satisfaction and shareholder value.

Katie Horvath is CEO of Naveego, a leading provider of cloud-first, distributed data accuracy solutions located in Traverse City, Michigan. She is recognized as the first and only female leader in the field of big data in North America. Building on her passion for engineering and law she kicked off a prestigious career in Silicon Valley representing numerous start-ups and bluechip companies before moving to Microsoft to manage IP for the company. Katie is a serial entrepreneur launching her own law firm along with four successful healthcare businesses for some of the largest health care providers. She has been recognized at U.S. Congress with a leadership award for her innovative business models in the health care industry. Katie earned her engineering degree at the University of Michigan (IOE) and a J.D. law degree from the University of Notre Dame.
Katie Horvath Katie Horvath
Katie Horvath
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