Thank you for your interest in the Kraft Heinz Employer Challenge hosted by the University Career Center! Applications are being accepted through March 21st-- Apply Now!!

Kraft Heinz’s coffee portfolio consists of the brands Maxwell House, Gevalia, and Ethical Bean. The COVID-19 pandemic has shifted the way consumers drink coffee, with trends pointing to growth in at-home consumption & the “At Home Barista”. In response to shifts in consumer preferences, Kraft Heinz is reevaluating our coffee portfolio. They need your help to decide what our best strategy is going forward.

The Kraft Heinz Company is one of the largest global foodand beverage companies, with 2018 net sales of approximately $26 billion. Their unparalleled portfolio includes more than 200 iconic and emerging brands, such as Kraft, Lunchables, Maxwell House, Oscar Mayer, Velveeta, Heinz and so many more!

This Employer Challenge is for you if:
You want to learn about the Food and Beverage Industry with some of the most iconic brands
You want to practice your teamwork, analytic, collaboration, and presentation skills
You want to apply your course work to real-world examples
You want to connect with professionals and recruiters at a Fortune 500 company

By signing up as a team of 2-4 students, you are responsible for applying on behalf of your team that you've created on your own. All participants must be U-M Ann Arbor undergraduate students. Only one application is required per group.

If you are interested in the challenge but do not have a group, you can add your information to this sheet and contact others to find your team of 2-4 students
(https://docs.google.com/spreadsheets/d/1CvfDP3rZ2S9KW05utmRt91gsjW-zz3Kw04-CReL_4RU/edit?usp=sharing)

At least one member from each team MUST participate in the virtual case study overview on Wednesday, March 24th from 3:00-4:00 pm EST (Zoom link to follow), so please plan on attending. If a member from your team is not able to be there, your team cannot participate in this Employer Challenge.

All team members MUST be available to present their case via Zoom sometime between 12:00-3:00 pm EST on Wednesday, March 31st. Each team will sign up for a 20-minute time slot in that window for their presentation/feedback. It is the responsibility of the team to meet together and work on this project on their own time. Student teams must adhere to all U-M safety precautions and campus guidelines while working on this team project.

This application will close on Sunday,March 21st at 11:59 pm EST. However, we encourage you to apply ASAP as this application may close early if many applications are received, as we will accept teams on a rolling basis. You will be notified if your team isselected to participate by Tuesday, March 23rd. If you have any questions, please email uccexp@umich.edu.

---------------


Here's how Employer Challenges work:

Wednesday, March 24th: 3:00pm-4:00pm EST
- Kraft Heinz reps will be sharing information and providing background information on the Employer Challenge virtually via Zoom
- You will pick your final presentation time slots (please communicate with your team ahead of time to know when your team is available between 12:00 pm-3:00 pm EST on Wednesday, March 31st for your final presentation)

During the week on your own time:
- Student teams will develop a 5-minute pitch that addressesthe Kraft Heinz case study
- You will select 1 team member to manage your slide presentation on Zoom. All team members may speak on the slides, but only 1 team member will be sharing their screen.
-Student teams MUST adhere to all U-M safety precautions and campus guidelines while working on this team project

Wednesday, March 31st (time slots will be scheduled between 12:00 pm-3:00 pm EST)
- Student teams will give their 5-minutepitch to the Kraft Heinz reps via Zoom! (Please join the Zoom link 10 minutes before your scheduled presentation time and you will be placed in a waiting room until your presentation time)
- Teams will engage in Q&A with Kraft Heinz reps and receive feedback for 10 minutes on the content of the presentation, creativity, and overall presentation skills
- Resumesof participating students will be forwarded to the Kraft Heinz team

THE FOLLOWING WEEK
- The winning team will be announced!