Alum Connection: Kristin Robinson, Vice President, Brand Marketing and Communications at Shondaland
Getting your foot in the door in the entertainment industry is a competitive endeavor on it’s own but it can be especially challenging to break through into the industry’s PR and marketing realm. Join the Opportunity Hub on Thursday, March 25th to connect directly with experienced communications and marketing professional Kristin Robinson (Org Studies ‘02). Robinson’s LSA education took her to Fox Entertainment Group, Oprah Winfrey brands, and now to Shondaland. Along the way she acquired knowledge about the power of internships and volunteer opportunities, the variety of roles available in communications and PR, and how you can differentiate yourself in a very competitive field. RSVP today for your chance to gain valuable advice from Kristin and understand how to convert your LSA education into a communications career in the industry.
About Kristin:
Kristin Robinson is Vice President of Brand Marketing and Communications at Shondaland, a pioneering storytelling company founded by award-winning writer and producer Shonda Rhimes. She is known for creating groundbreaking series like Grey’s Anatomy and Scandal. Robinson oversees all marketing and communications across Shondaland’s digital content as well as its streaming and broadcast content with ABC and Netflix. Most recently, Robinson helped create the marketing and publicity campaigns for Bridgerton, Netflix’s most watched series ever, and the launch of Shondaland Audio, a network of scripted and unscripted podcasts in partnership with iHeartMedia.
Robinson joined Shondaland after working under Oprah Winfrey for over five years, where she was responsible for the communications and marketing for Oprah’s Book Club and Winfrey’s book catalog. She also executed the media moguls’s podcast expansion with the 2017 launch of Oprah’s SuperSoul Conversations and Oprah’s Master Class. She also helped lead campaigns for OWN: Oprah Winfrey Network drama series, specials and documentaries including Queen Sugar, Greenleaf, and Emmy-nominated series SuperSoul Sunday, among others. Her previous brand work include the Kellogg Company, Jack Daniel’s, and the J.M. Smucker company
You should attend this session if you are:
A UM undergraduate LSA student
Interested in learning more about Communications, Brand Marketing, and PR careers in entertainment and beyond
Wondering how your LSA education can prepare you for the business world
What you’ll gain by attending:
Get first-hand access to information about how to differentiate yourself in a very competitive field
Gain a better sense of the variety of roles that you can explore in the Communications, Brand Marketing, and PR space
Get an understanding of what a career in Marketing and Communications looks like through the lens of a well-versed and experience executive like Kristin
RSVP now to be part of the conversation. The link to join this Alum Connection will be emailed to you after you RSVP.
Posting Disclaimer:
RSVP now to reserve your spot. By signing up, you will receive an email with details on how to join this virtual workshop the morning of the session.
The LSA Opportunity Hub aims to deliver inclusive and accessible experiences and welcomes all LSA students to participate. If you require accommodations to participate in this event please contact the Hub at lsa-opphub@umich.edu so we can make arrangements. If you have any concerns or questions, please reach out to us at lsa-opphub@umich.edu.
Getting your foot in the door in the entertainment industry is a competitive endeavor on it’s own but it can be especially challenging to break through into the industry’s PR and marketing realm. Join the Opportunity Hub on Thursday, March 25th to connect directly with experienced communications and marketing professional Kristin Robinson (Org Studies ‘02). Robinson’s LSA education took her to Fox Entertainment Group, Oprah Winfrey brands, and now to Shondaland. Along the way she acquired knowledge about the power of internships and volunteer opportunities, the variety of roles available in communications and PR, and how you can differentiate yourself in a very competitive field. RSVP today for your chance to gain valuable advice from Kristin and understand how to convert your LSA education into a communications career in the industry.
About Kristin:
Kristin Robinson is Vice President of Brand Marketing and Communications at Shondaland, a pioneering storytelling company founded by award-winning writer and producer Shonda Rhimes. She is known for creating groundbreaking series like Grey’s Anatomy and Scandal. Robinson oversees all marketing and communications across Shondaland’s digital content as well as its streaming and broadcast content with ABC and Netflix. Most recently, Robinson helped create the marketing and publicity campaigns for Bridgerton, Netflix’s most watched series ever, and the launch of Shondaland Audio, a network of scripted and unscripted podcasts in partnership with iHeartMedia.
Robinson joined Shondaland after working under Oprah Winfrey for over five years, where she was responsible for the communications and marketing for Oprah’s Book Club and Winfrey’s book catalog. She also executed the media moguls’s podcast expansion with the 2017 launch of Oprah’s SuperSoul Conversations and Oprah’s Master Class. She also helped lead campaigns for OWN: Oprah Winfrey Network drama series, specials and documentaries including Queen Sugar, Greenleaf, and Emmy-nominated series SuperSoul Sunday, among others. Her previous brand work include the Kellogg Company, Jack Daniel’s, and the J.M. Smucker company
You should attend this session if you are:
A UM undergraduate LSA student
Interested in learning more about Communications, Brand Marketing, and PR careers in entertainment and beyond
Wondering how your LSA education can prepare you for the business world
What you’ll gain by attending:
Get first-hand access to information about how to differentiate yourself in a very competitive field
Gain a better sense of the variety of roles that you can explore in the Communications, Brand Marketing, and PR space
Get an understanding of what a career in Marketing and Communications looks like through the lens of a well-versed and experience executive like Kristin
RSVP now to be part of the conversation. The link to join this Alum Connection will be emailed to you after you RSVP.
Posting Disclaimer:
RSVP now to reserve your spot. By signing up, you will receive an email with details on how to join this virtual workshop the morning of the session.
The LSA Opportunity Hub aims to deliver inclusive and accessible experiences and welcomes all LSA students to participate. If you require accommodations to participate in this event please contact the Hub at lsa-opphub@umich.edu so we can make arrangements. If you have any concerns or questions, please reach out to us at lsa-opphub@umich.edu.
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