Presented By: University Career Center
P&G Consumer & Market Knowledge Info Session - Sophomore Standout Emerging Leaders Camp Summer '21
P&G’s Consumer & Market Knowledge (CMK) function is looking for Sophomores to attend the Summer ’21 Standout – Emerging Leaders Camp. The Standout – Emerging Leaders Camp is designed to give top students immersive experiences in a culture where diverse backgrounds, experiences, and ways of thinking are valued and included to make a meaningful impact from Day 1.
Apply now and attend our Information Session on Tuesday, March 30th from 4-5pm.
https://www.pgcareers.com/job/cincinnati/consumer-and-market-knowledge-analytics-and-insights-emerging-leaders-camp-2022-internship-sophomor/936/17024241
About CMK:
At P&G, our mantra is the “Consumer is Boss.” CMK’s unique responsibility is to championthe voice of the consumer and be on the forefront of market trends. Our core work is the integration of consumer, shopper, and market understanding to catalyze business growth across all of our brands. Our Managers are critical leaders on multi-functional business teams as CMK plays an integral role in our Brand-Building Organization, partnering with Marketing, Design, and External Relations.
In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy … and much more! We use our boundless curiosity to discover what consumers want, why they wantit, and how we can influence them through immersive exploration, in-depth analysis, and good research. Our CMK professionals serve as internal business strategy consultants, whose role it is to ensure that consumer and shopper analytics and insights are the foundations of our business strategy and execution. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers. We answer questions like: What should our brands stand for? Who are our target shoppers? How do we best reach them? How can we create exciting in-store andonline shopper experiences?
Apply now and attend our Information Session on Tuesday, March 30th from 4-5pm.
https://www.pgcareers.com/job/cincinnati/consumer-and-market-knowledge-analytics-and-insights-emerging-leaders-camp-2022-internship-sophomor/936/17024241
About CMK:
At P&G, our mantra is the “Consumer is Boss.” CMK’s unique responsibility is to championthe voice of the consumer and be on the forefront of market trends. Our core work is the integration of consumer, shopper, and market understanding to catalyze business growth across all of our brands. Our Managers are critical leaders on multi-functional business teams as CMK plays an integral role in our Brand-Building Organization, partnering with Marketing, Design, and External Relations.
In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy … and much more! We use our boundless curiosity to discover what consumers want, why they wantit, and how we can influence them through immersive exploration, in-depth analysis, and good research. Our CMK professionals serve as internal business strategy consultants, whose role it is to ensure that consumer and shopper analytics and insights are the foundations of our business strategy and execution. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers. We answer questions like: What should our brands stand for? Who are our target shoppers? How do we best reach them? How can we create exciting in-store andonline shopper experiences?
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