Jeff Lack (U-M History ‘92) is the Vice President, Digital Center of Excellence for Bridgestone Americas. For over 20 years, he has successfully developed and executed high-impact brand strategies across a variety of media types, and is proudly known for building high-performing teams. Join Jeff for a conversation about how a major does not have to equal a career. He will explain how studying an area of interest - in his case, history - still set him up for success and helped him build expertise in marketing and brand development. If you’re also curious about exploring and pursuing careers in the consumer goods industry and in leadership roles, bring your questions!

About Alum (Major & Year):
Jeff Lack joined Bridgestone in 2015 as vice president of marketing and merchandising. He has more than 20 years of experience in strategic marketing leadership, including 15 years in global marketing roles at Shell. Shortly after graduating from U-M (History ‘92), Jeff received his MBA at Indiana University’s Kelley School of Business. His engaging career spans a variety of experiences including brand building and the development of consumer value propositions, and executing successful strategies across a variety of media types including mass, digital, and social. His work goes deep in agency management, media planning, merchandising, public relations, CRM/customer loyalty marketing, customer experience, product/service portfolio management and innovation, and consumer insights.

You should attend this session if you are:
- A UM undergraduate LSA student
- Interested in pursuing a career in marketing, advertising, or brand development
- Exploring career options in the consumer goods industry or in agency work
- Interested in learning more about attending graduate school and/or pursuing an MBA


What you’ll gain by attending:
- Get invaluable advice from an LSA alum about becoming a business leader
- Gain insights on preparing for and applying to business school
- Gain access to an experienced professional and U-M alum that can become part of your active network

Interaction Level: Moderate

RSVP now to be part of the conversation. The link to join this Alum Connection will be emailed to you after you RSVP.

The LSA Opportunity Hub aims to deliver inclusive and accessible experiences and welcomes all LSA students to participate. This event will be hosted on Zoom (learn more about Zoom accessibility) and can be accessed by phone or computer. Presentation materials may be shared in advance if requested, and live captioning will be provided. To request other accommodations please contact Paige Baker at paigebak@umich.edu or 734.763.4674. so we can make arrangements.