Presented By: William Davidson Institute
Culture Still Matters: Building Your Cultural Competence in a Globalized World
John Branch & Amy Gillett
Navigating business relationships, particularly cross-cultural ones, can feel like moving through a minefield, sidestepping explosives that could instantly derail any progress. But it doesn’t need to be that way.
John Branch, professor of marketing and international business at the University of Michigan’s Ross School of Business and faculty for the school’s Cross-Cultural Business course, along with Amy Gillett, vice president of education at the William Davidson Institute at the University of Michigan and co-creator of the Business & Culture virtual exchange, advise both professionals and business students on increasing their cultural competency. On Nov. 16, they will host a candid and interactive session around maneuvering these cross-cultural relationships.
Join Branch and Gillett’s virtual discussion on cultural competency to share your stories of cultural gaffes and/or successes, discover what it takes to prepare for better cross-cultural interactions, and learn from the breadth of cultural exchanges that have gone wrong — and right — across the business world.
John Branch, professor of marketing and international business at the University of Michigan’s Ross School of Business and faculty for the school’s Cross-Cultural Business course, along with Amy Gillett, vice president of education at the William Davidson Institute at the University of Michigan and co-creator of the Business & Culture virtual exchange, advise both professionals and business students on increasing their cultural competency. On Nov. 16, they will host a candid and interactive session around maneuvering these cross-cultural relationships.
Join Branch and Gillett’s virtual discussion on cultural competency to share your stories of cultural gaffes and/or successes, discover what it takes to prepare for better cross-cultural interactions, and learn from the breadth of cultural exchanges that have gone wrong — and right — across the business world.
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Livestream Information
ZoomNovember 16, 2021 (Tuesday) 9:00am
Meeting ID: 94172650279
Meeting Password: 449358
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