The best ideas still need a communication plan to build awareness and catch on. This is uniquely true for public policy, where ideas are often shared and vetted through the lens of the media. Developing a message, telling a story, and utilizing traditional and social channels to get the word out increases the chance for success.

This workshop will feature Mara Ostfeld, Associate Faculty Director and Director of Communications, and Lauren Slagter, Senior Communications Specialist of U-M's Poverty Solutions.

Mara and Lauren will share their experiences on what makes a successful story, how to effectively pitch your idea to journalists, work with reporters, and prepare for interviews. This workshop will also include a short exercise to help participants learn how to effectively "get to the point" -- an essential skill for getting the attention of the media.