Presented By: Summer Institute in Survey Research Techniques
Introduction to Focus Group Interviewing Research Methods - Summer Institute in Survey Research Techniques
Course presented by Richard Krueger
Introduction to Focus Group Interviewing Research Methods
Course open for registration!
June 13-14, 2022
9:00am-4:00pm EST
M/T
This course introduces the skills needed to conduct focus group interviews. Students will learn about the critical components of successful focus group research. They will develop a plan for a focus group study and then practice key skills. Attention will be placed on recent developments in conducting virtual focus groups via Zoom. This course will be particularly applicable for those conducting focus group research in academic, non-profit, and government settings.
The course will cover these skills:
- Conducting in-person and virtual focus groups
- How to plan and design a focus group study
- Identifying information-rich participants and getting them to show up
- Beginning the focus group – the crucial first few minutes and moderating techniques
- Developing questions—Characteristics of good focus group questions
- Analyzing—Options for analysis
Why Take This Course?
Focus groups are used to understand issues, pilot test ideas, and evaluate programs. They also provide great insight when used in combination with surveys. Focus groups have been used to help design surveys, to pilot test surveys, and to understand survey findings. Take this course if you want to learn more about how focus groups might add to your research toolbox.
Course Hour: 1
Instructor: Richard Krueger
Prerequisite: An introductory course in research methods or equivalent experience.
All 2022 courses will be offered in an alternative remote format.
Course open for registration!
June 13-14, 2022
9:00am-4:00pm EST
M/T
This course introduces the skills needed to conduct focus group interviews. Students will learn about the critical components of successful focus group research. They will develop a plan for a focus group study and then practice key skills. Attention will be placed on recent developments in conducting virtual focus groups via Zoom. This course will be particularly applicable for those conducting focus group research in academic, non-profit, and government settings.
The course will cover these skills:
- Conducting in-person and virtual focus groups
- How to plan and design a focus group study
- Identifying information-rich participants and getting them to show up
- Beginning the focus group – the crucial first few minutes and moderating techniques
- Developing questions—Characteristics of good focus group questions
- Analyzing—Options for analysis
Why Take This Course?
Focus groups are used to understand issues, pilot test ideas, and evaluate programs. They also provide great insight when used in combination with surveys. Focus groups have been used to help design surveys, to pilot test surveys, and to understand survey findings. Take this course if you want to learn more about how focus groups might add to your research toolbox.
Course Hour: 1
Instructor: Richard Krueger
Prerequisite: An introductory course in research methods or equivalent experience.
All 2022 courses will be offered in an alternative remote format.
Cost
- Fees are based upon the total number of course hours selected. Applicants who make their payment at the time of registration will receive a 10% discount.
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