The student brand workshop is an interactive opportunity for students to begin thinking strategically about their competitive advantage while looking for their first job. We go into the difference between corporate and personal image and talk about how and why a strong personal brandis crucial for students to land their dream job. Attendees will leave theworkshop with an established personal brand statement to begin renovatingtheir respective platforms. Following this discussion we wrap up the workshop by sharing tips, tricks and insider knowledge from a recruiter on how to stand out and incorporate this new brand identity throughout LinkedIn, handshake, resumes, interviews and more.