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NOiR is a runway and community service student organization at the University of Michigan. Since its inception in the fall of 1999, NOiR has established itself as the premier runway fashion organization at the University of Michigan with the mission to produce a high quality runway show for a charitable cause. In light of its founders, commercial model, Maryam Basir-Derouet, NOiR maintains that fashion can be used as an avenue to raise awareness and as an instrument of service. In 2011, NOiR created “Be Kind. Be Bold. Be You.” campaign which helped spread awareness about the devastating impact of bullying by encouraging individuality, boldness, and above all, kindness.