Presented By: Psychology Undergraduates
Psychology/BCN Alumni Career Spotlight Event: Quantitative Research and Marketing at Meta
Dr. Joe Goldberg and Sandhya Simhan
Joe Goldberg - Psychology alumni; Ph.D., CPE, Lead Quantitative Research at Meta Corporation:
With over 40 years of quantitative research experience, Joe analyzes large datasets of user behavior and sentiment, conducts surveys, and draws design implications to improve the Facebook app user experience. He is passionate about visualizing and modeling data in creative ways to inform product teams and executive leadership. Joe received all of his degrees from UM. After his BS in Psychology in 1979, he obtained an MS in Industrial Engineering (1980) while developing tools to measure cognitive processing for ongoing behavioral toxicology research. He then earned a joint Ph.D. in both Psychology and Industrial Engineering (1985). His dissertation, partly under direction of Dave Meyer and Robert Pachella, involved a chronometric analysis of mental rotation. Joe’s career path has included working as an Assistant/Associate professor of Industrial Engineering at Penn State, where he pioneered the use of eye tracking for usability measurement, and conducted other research in visual inspection, ergonomics, safety, and human factors. At NASA, he investigated astronaut skill retention. He served on the Advanced UI Team as the Principal/Chief Research Scientist at Oracle Corporation, where he developed new visualizations and eye tracking analysis approaches. He then worked as a Quantitative UX Researcher in Google Ads, visualizing and analyzing survey/behavioral data with statistics and machine learning, before moving to Meta, where he now works across the Facebook app, within a Product Foundation organization, helping both leadership and product teams to understand user engagement and sentiment trends. Joe resides with wife, teenage son, and dog in San Carlos, CA.
Sandhya Simhan - Psychology alumni; Product Marketing Manager at Meta Corporation:
Sandhya Simhan is a senior product marketer at Meta working on integrity and transparency. She began her career as a psychology major at the University of Michigan and now has 11+ years of brand/product management experience at Unilever (consumer goods), Ubisoft (gaming), Intuit (fintech) and DeepLearning AI (AI education startup). She enjoys building brands from scratch and making sure that the consumer voice is a part of every product and marketing decision.
With over 40 years of quantitative research experience, Joe analyzes large datasets of user behavior and sentiment, conducts surveys, and draws design implications to improve the Facebook app user experience. He is passionate about visualizing and modeling data in creative ways to inform product teams and executive leadership. Joe received all of his degrees from UM. After his BS in Psychology in 1979, he obtained an MS in Industrial Engineering (1980) while developing tools to measure cognitive processing for ongoing behavioral toxicology research. He then earned a joint Ph.D. in both Psychology and Industrial Engineering (1985). His dissertation, partly under direction of Dave Meyer and Robert Pachella, involved a chronometric analysis of mental rotation. Joe’s career path has included working as an Assistant/Associate professor of Industrial Engineering at Penn State, where he pioneered the use of eye tracking for usability measurement, and conducted other research in visual inspection, ergonomics, safety, and human factors. At NASA, he investigated astronaut skill retention. He served on the Advanced UI Team as the Principal/Chief Research Scientist at Oracle Corporation, where he developed new visualizations and eye tracking analysis approaches. He then worked as a Quantitative UX Researcher in Google Ads, visualizing and analyzing survey/behavioral data with statistics and machine learning, before moving to Meta, where he now works across the Facebook app, within a Product Foundation organization, helping both leadership and product teams to understand user engagement and sentiment trends. Joe resides with wife, teenage son, and dog in San Carlos, CA.
Sandhya Simhan - Psychology alumni; Product Marketing Manager at Meta Corporation:
Sandhya Simhan is a senior product marketer at Meta working on integrity and transparency. She began her career as a psychology major at the University of Michigan and now has 11+ years of brand/product management experience at Unilever (consumer goods), Ubisoft (gaming), Intuit (fintech) and DeepLearning AI (AI education startup). She enjoys building brands from scratch and making sure that the consumer voice is a part of every product and marketing decision.
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