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Free Film Screening

Presented By: Nam Center for Korean Studies

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Korean Cinema NOW | Big Deal | 소주전쟁

A visually impactful poster for the film "Soju War" (소주 전쟁) features two stern-faced men separated by a gigantic, pale green soju bottle, symbolizing the central conflict. The figure on the left, dressed in a loose shirt and brown pants, represents the traditional, local business side, while the figure on the right, in a sharp, dark suit, embodies modern corporate finance. The enormous soju bottle serves as a physical and thematic divider, with text inside it referencing the 1997 financial crisis: "The Nation's Soju Collapsed in 1997." The image abstractly portrays a dramatic clash between old loyalty and new ruthless ambition over a national icon. A visually impactful poster for the film "Soju War" (소주 전쟁) features two stern-faced men separated by a gigantic, pale green soju bottle, symbolizing the central conflict. The figure on the left, dressed in a loose shirt and brown pants, represents the traditional, local business side, while the figure on the right, in a sharp, dark suit, embodies modern corporate finance. The enormous soju bottle serves as a physical and thematic divider, with text inside it referencing the 1997 financial crisis: "The Nation's Soju Collapsed in 1997." The image abstractly portrays a dramatic clash between old loyalty and new ruthless ambition over a national icon.
A visually impactful poster for the film "Soju War" (소주 전쟁) features two stern-faced men separated by a gigantic, pale green soju bottle, symbolizing the central conflict. The figure on the left, dressed in a loose shirt and brown pants, represents the traditional, local business side, while the figure on the right, in a sharp, dark suit, embodies modern corporate finance. The enormous soju bottle serves as a physical and thematic divider, with text inside it referencing the 1997 financial crisis: "The Nation's Soju Collapsed in 1997." The image abstractly portrays a dramatic clash between old loyalty and new ruthless ambition over a national icon.
2025 ‧ Drama ‧ 1h 44 min ‧ Unrated

View the trailer at: https://www.youtube.com/watch?v=Jgjr2KXU67o

Big Deal is a drama that offers a high-stakes, semi-autobiographical look at the corporate battle waged during the 1997 Asian financial crisis. Starring Yoo Hae-jin and Lee Je-hoon, the story is loosely based on the real-life sale of Jinro soju. It follows Pyo Jong-rok (Yoo Hae-jin), the loyal financial director of the nation's number one soju company, Gukbo Group, who is desperately trying to save the brand from bankruptcy. He is pitted against Choi In-beom (Lee Je-hoon), a young, ambitious associate from a global investment firm aiming to acquire Gukbo and sell it off for profit. The film is a dramatic clash of corporate ideals and personal loyalties, where the fate of Korea's most iconic working-class liquor becomes a symbol of the nation's economic identity.

Directed by Choi Yun-jin
Presented in Korean with English subtitles

Accommodation: If there is anything we can do to make this event accessible to you, please contact us at outreachkorea@umich.edu. Please be aware that advance notice is necessary as some accommodations may require more time for the university to arrange.
A visually impactful poster for the film "Soju War" (소주 전쟁) features two stern-faced men separated by a gigantic, pale green soju bottle, symbolizing the central conflict. The figure on the left, dressed in a loose shirt and brown pants, represents the traditional, local business side, while the figure on the right, in a sharp, dark suit, embodies modern corporate finance. The enormous soju bottle serves as a physical and thematic divider, with text inside it referencing the 1997 financial crisis: "The Nation's Soju Collapsed in 1997." The image abstractly portrays a dramatic clash between old loyalty and new ruthless ambition over a national icon. A visually impactful poster for the film "Soju War" (소주 전쟁) features two stern-faced men separated by a gigantic, pale green soju bottle, symbolizing the central conflict. The figure on the left, dressed in a loose shirt and brown pants, represents the traditional, local business side, while the figure on the right, in a sharp, dark suit, embodies modern corporate finance. The enormous soju bottle serves as a physical and thematic divider, with text inside it referencing the 1997 financial crisis: "The Nation's Soju Collapsed in 1997." The image abstractly portrays a dramatic clash between old loyalty and new ruthless ambition over a national icon.
A visually impactful poster for the film "Soju War" (소주 전쟁) features two stern-faced men separated by a gigantic, pale green soju bottle, symbolizing the central conflict. The figure on the left, dressed in a loose shirt and brown pants, represents the traditional, local business side, while the figure on the right, in a sharp, dark suit, embodies modern corporate finance. The enormous soju bottle serves as a physical and thematic divider, with text inside it referencing the 1997 financial crisis: "The Nation's Soju Collapsed in 1997." The image abstractly portrays a dramatic clash between old loyalty and new ruthless ambition over a national icon.

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