We analyze the incentives of authoritarian regimes to segment access to censored content through technology. Citizens choose whether to pay to access censored online content at a cost fixed by the regime: the firewall. A low firewall segments access and generates more compliance than full censorship – a high firewall – ever could. Regime opponents self-select into consuming censored content, and comply conditional on positive independent reporting. Regime supporters exclusively consume state propaganda, which secures their compliance. This segment-and-rule strategy can be engineered by making local news outlets uninformative, or by affecting the intrinsic benefit from access.