Presented By: Zell Lurie Institute
Stop the Scroll: Clicks that Connect Offline
What makes people pause, engage, and take action offline?
In this interactive session you’ll learn:
✅ What action really looks like in the digital age
✅ Case studies of campaigns that turned online attention into offline impact
✅ Content strategies that spark engagement and drive results
✅ Platform-specific tactics that work for social change and business growth
✅ Common mistakes that kill momentum and how to avoid them
Drawing on 5 years of experience creating campaigns that move people, Kiara Williams is the Founder of Digital Movement Media, Treuse Cinema, and co-founder of Warriors in the Garden. At just 20, she led thousands through the streets of NYC during the 2020 movements. Now based in Detroit, she’s building businesses, studying environmental science, and proving you don’t need a traditional path to capture attention and create real-world impact.
In this interactive session you’ll learn:
✅ What action really looks like in the digital age
✅ Case studies of campaigns that turned online attention into offline impact
✅ Content strategies that spark engagement and drive results
✅ Platform-specific tactics that work for social change and business growth
✅ Common mistakes that kill momentum and how to avoid them
Drawing on 5 years of experience creating campaigns that move people, Kiara Williams is the Founder of Digital Movement Media, Treuse Cinema, and co-founder of Warriors in the Garden. At just 20, she led thousands through the streets of NYC during the 2020 movements. Now based in Detroit, she’s building businesses, studying environmental science, and proving you don’t need a traditional path to capture attention and create real-world impact.
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