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Free Lecture / Discussion

Presented By: Center for Entrepreneurship

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EHour: Fail Like You Mean It

Featuring Aaron Crumm,

Promotional graphic for EHour featuring a black-and-white portrait of Aaron Crumm, owner of Adaptive Materials Inc. Text reads “Fail Like You Mean It.” The event takes place Friday, November 13, from 11:30 a.m. to 12:20 p.m. at the Walgreen Drama Center. A University of Michigan EHour logo and “Open to all” appear at the bottom. Promotional graphic for EHour featuring a black-and-white portrait of Aaron Crumm, owner of Adaptive Materials Inc. Text reads “Fail Like You Mean It.” The event takes place Friday, November 13, from 11:30 a.m. to 12:20 p.m. at the Walgreen Drama Center. A University of Michigan EHour logo and “Open to all” appear at the bottom.
Promotional graphic for EHour featuring a black-and-white portrait of Aaron Crumm, owner of Adaptive Materials Inc. Text reads “Fail Like You Mean It.” The event takes place Friday, November 13, from 11:30 a.m. to 12:20 p.m. at the Walgreen Drama Center. A University of Michigan EHour logo and “Open to all” appear at the bottom.
Aaron Crumm (Materials Science and Engineering PhD ’00) saw an opportunity beyond the lab. Instead of leaving his research on the shelf, he turned it into a company.

Aaron co-founded Ann Arbor-based Adaptive Materials, developing portable fuel cell technology for military and industrial use. The company was acquired in 2011.

Now a founder, angel investor, and CFE lecturer, he helps students turn their own ideas into impact.

Join us at EHour (ENTR 407) to hear his lessons on testing ideas, learning from failure, and taking your next step. No perfect plan required.

All are welcome to join us.
Friday, November 13, 2026
11:30 AM - 12:20 PM
Stamps Auditorium, Walgreen Drama Center
Promotional graphic for EHour featuring a black-and-white portrait of Aaron Crumm, owner of Adaptive Materials Inc. Text reads “Fail Like You Mean It.” The event takes place Friday, November 13, from 11:30 a.m. to 12:20 p.m. at the Walgreen Drama Center. A University of Michigan EHour logo and “Open to all” appear at the bottom. Promotional graphic for EHour featuring a black-and-white portrait of Aaron Crumm, owner of Adaptive Materials Inc. Text reads “Fail Like You Mean It.” The event takes place Friday, November 13, from 11:30 a.m. to 12:20 p.m. at the Walgreen Drama Center. A University of Michigan EHour logo and “Open to all” appear at the bottom.
Promotional graphic for EHour featuring a black-and-white portrait of Aaron Crumm, owner of Adaptive Materials Inc. Text reads “Fail Like You Mean It.” The event takes place Friday, November 13, from 11:30 a.m. to 12:20 p.m. at the Walgreen Drama Center. A University of Michigan EHour logo and “Open to all” appear at the bottom.

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