Art historian turned curator turned environmental trendsetter, Renny Ramakers is co-founder and creative director of Amsterdam-based design company Droog, where she initiates projects, curates exhibitions, and stretches the borders of design thinking. Named one of the “150 Women Who Shake the World” by Newsweek, Ramakers' aim is to deliver cutting edge content and unexpected perspectives in an interdisciplinary and a down-to-earth way. Droog has been pioneering new directions for design since the early nineties, redefining international notions of luxury in design. Today, Droog continues to develop new concepts and scenarios for products, spaces, events and communication tools. In a recent collaborative venture entitled “UP,” Droog is working with companies to cut down on waste by using surplus materials to create new goods. Beauty and experience with minimal means, always with a twist and respect for the existing. Not so much less is more, as less and more. Droog has branches in Amsterdam and Hong Kong.