Speaker: Ida Abdalkhani

Former Global Brand Manager of Olay Body Care at Procter & Gamble at their world headquarters in Cincinnati, OH. There she led the brand's global whitespace expansion strategy to generate an incremental $65 Million in sales in 3 years. Afterward, she became the Founder & President of Ability to Engage, LLC -- a consultancy that specializes in the development & co-creation of brand equities, architectures, & consumer segmentation.

- How to challenge the status quo to inspire creativity
- The importance of defining problems to lead to solutions (including mini case example)
- Honing discovery- the importance of the "seek" trait (including discovery exercise)
- Why bad ideas are important too--and how to use them to your advantage

Please bring pen and paper with you for our October 12th workshop for taking notes. The speaker has requested no electronics (e.g. phones, computers, iPads) be used during the presentation.

Check out Ida's TedX presentation here: https://www.youtube.com/watch?v=-HJG63EXCmw&feature=youtu.be