Quaker Oats Makes a Movie: A Scrumdiddlyumptious Wonka Adventure

Wonka Wonka
​Quaker Oats forged a new path in the entertainment industry by jointly marketing consumer packaged goods and a major motion picture in 1971, Willy Wonka and the Chocolate Factory. Having never made a motion picture before, their foray into the filmmaking industry was unexpected and unprecedented. The company saw this film as an opportunity to essentially make a feature-length commercial for their new line of Wonka candy products.

Students in Matthew Solomon's class, SAC 355: Authorship and the Archive, culled though hundreds of production documents related to the film to curate an exhibit that tells a little known behind-the-scenes story about one of the most beloved films.
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When and Where

Map Hatcher Graduate Library - Special Collections, 6th Floor

April 2018

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May 2018

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June 2018

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