Carly has over 7 years of experience in the market research industry. She has worked for Fortune 500 clients across industries including technology, healthcare, consumer goods and retail. Her expertise is helping clients connect the dots between consumer insight, brand strategy, and product innovation to drive long-term growth. Her client work includes research for Google, Samsung, Johnson & Johnson, Abbott Nutrition, Kimberly-Clark, Buffalo Wild Wings, Dominos, Kellogg’s, Quaker, Carlson-Rezidor, and Imperial Tobacco, among others.

She is well versed in an assortment of qualitative methodologies including traditional approaches (face-to-face group discussions and individual depth interviews), ethnography and in situ studies, as well as online methods.

Prior to working in the market research industry, Carly worked for Apple, analyzing customer and employee experience within their retail locations.

In Economics@Work, undergraduates are offered a regular opportunity to network and interact with alumni from the Department of Economics. Economics@Work is intended for students who are interested in learning about a variety of career opportunities for economics majors. Freshmen and sophomores may use this class to explore whether an economics major best suits their interests and goals. Juniors and seniors who are economics majors will benefit from the information and networking opportunities.