Vikram is the Senior Director of Marketing at the Clorox Company. In this role, he leads an organization focused on brand building, insights & innovation across a $2B portfolio. Vikram started at the Clorox Company as the Director of Shopper & Retail Insight, leading the development of Retail Insight & Analytic capability.

Vikram has extensive experience in marketing and market research. In his 10 years at Procter & Gamble, he managed corporate, brand and retail parts of a Consumer Packaged Goods firm, including global brands and a top retail team. Vikram is a proven innovator: He has led identification and successful launches of Bounty Basic, Target’s Baby Registry, Virtual Beauty Advisory Capability, Sam’s Member Tailgate Awards, Kroger Home Care (Redesign) and Clorox Scentiva.

In addition, while out of the office, Vikram is an avid golfer and Michigan sports fanatic.



Economics@Work (Econ 208) is an invited alumni speaker series that allows students to discover the wide array of career paths available to economics majors and the role economics could play in their careers. In Economics@Work, undergraduates are offered a regular opportunity to network and interact with alumni from the Department of Economics. You’ll discover that economists are engaged in a wide array of professions from investment banking, finance and government, to legislation, advocacy, and online sales and marketing, among many others. This one-credit (credit/no credit) course meets eight (possibly nine) times during the semester. Sessions include a presentation and time for questions. They are followed by a reception in the Foster Library, allowing time to network with speakers.

Economics@Work is intended for any student who is interested in learning about a variety of career opportunities for economics majors. Early students of economics may use this class to explore whether an economics major best suits their interests and goals. Advanced students in economics will benefit from the information and networking opportunities.