Presented By: Department of Economics
Applied Microeconomics/IO Seminar: Quantifying the Benefits to Consumers of Subscription-based Streaming Video Service
Kimberly Conlon, University of Michigan
Abstract:
This paper builds a structural model of the demand for television subscription services in the United States in order to quantify the benefits from the new product---streaming video services. A new dataset on the television services prices and characteristics is used to estimate the model. The paper then calculates the compensating variation for the counterfactual simulation which removes streaming services from the consumer's choice set.
This paper builds a structural model of the demand for television subscription services in the United States in order to quantify the benefits from the new product---streaming video services. A new dataset on the television services prices and characteristics is used to estimate the model. The paper then calculates the compensating variation for the counterfactual simulation which removes streaming services from the consumer's choice set.
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