After over a decade of content proliferation, endless algorithms, and a plethora of platform changes, the pursuit of user engagement has become a moving target. This year, UMSocial will host some of the industry’s brightest minds as we evaluate the State of Social in 2020. Attendees can expect to learn the latest trends in social strategy, hear discussions on pressing industry issues, and build a network of resources and best practices.

8:30–9:00 a.m.
Registration & Refreshments

9:00–9:45 a.m.
Much Ado About Digital: Global Observations on Social Media
Eric Stoller, VP of Digital Strategy at Gecko Engage

9:45–10:30 a.m.
For the Culture
Marcus Collins, Chief Consumer Connections Officer at Doner Advertising and Marketing Professor, U-M Ross School of Business

10:30–10:45 a.m. BREAK

10:45–11:30 a.m.
SHIFT Happens
Eric Hultgren, Director of Social Media and Content Marketing at MLive