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Presented By: Interdisciplinary Committee on Organizational Studies - ICOS

Technology's Law of Amplification and What It Means for Organizations Kentaro Toyama

Professor Kentaro Toyama, UM - School of Information

Over the years, the tech industry has made many promises to organizational customers -- for example, that its products would improve efficiency, reduce costs, and increase scale. More recently, the promises have extended to such things as improving teamwork and decision-making. While these promises have been realized in some contexts, they remain largely unmet in others. Is there a way to distinguish between realism and hype in computing? Technology's "Law of Amplification" is a simple idea that captures digital technology's impact. This talk will reveal how it explains a broad range of past and existing organizational phenomena, and how it suggests predictions for the future.

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